GSP was hired by healthcare technology company athenahealth in early 2014 to envision a new retail activation program across their corporate headquarters at The Arsenal, a historic site turned office campus in Watertown, MA. In addition to recruiting and initiating a range of events, programs and a Farmer’s Market at The Arsenal, GSP developed a pop-up retail program consisting of three temporary “sheds” for the Summer and Fall of 2014. GSP then curated these sheds with a rotating schedule of food and other vendors. All vendors were local, independent business from across the Boston area.

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We believe that great urban neighborhoods can be created through smart planning, community dialogue, and by supporting street level activity that embraces creativity, context and connections. Our inspired place-making and retail leasing strategies result in more dynamic development projects, more valuable properties, and more vibrant neighborhoods.