Watertown

GSP was hired by healthcare technology company athenahealth in early 2014 to envision a new retail activation program across their corporate headquarters at The Arsenal, a historic site turned office campus in Watertown, MA. In addition to recruiting and initiating a range of events, programs and a Farmer’s Market at The Arsenal, GSP developed a pop-up retail program consisting of three temporary “sheds” for the Summer and Fall of 2014. GSP then curated these sheds with a rotating schedule of food and other vendors. All vendors were local, independent business from across the Boston area.

Request timed out, or no have tags images.

We believe that great urban neighborhoods can be created through smart planning, community dialogue, and by supporting street level activity that embraces creativity, context and connections. Our inspired place-making and retail leasing strategies result in more dynamic development projects, more valuable properties, and more vibrant neighborhoods.